Moz lost the technology race

Enterprise SEO teams are measuring AI visibility without conversion attribution. Eli Schwartz, growth advisor who's driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, explains why visibility tracking mirrors ineffective rank tracking from a decade ago. He outlines his first-click attribution framework for demonstrating SEO's $200M revenue impact, the holistic marketing integration strategy that positions SEO alongside brand and paid channels, and his evidence-based approach to sustainable organic growth over AI visibility metrics.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.