The Evolution of the Mind

For me, it was homicide by Martin Daly and Margot Wilson. It was a book by two of the pioneers of EP whereby they demonstrate that certain patterns of criminality happen in very clear reasons. And I mean, it was like a thunderbolt hit me because I thought, my God, I can't believe that there is such an elegant and parsimonious way to explain all this. That's how I decided, okay, well, I'm going to apply this framework and consumer behavior and so on.

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