Exploring the World of Social Media Influencers in Strength Training

Exploring the impact of social media influencers in the strength training realm, the chapter highlights popular names like Dr. Mike Isretel and More Plates, More Dates who cater to diverse audiences without endorsing steroid use. It discusses how these influencers vary in their styles of content creation, from research-focused to casual and relatable, attracting a significant following among young male audiences.