14min chapter

The Strength Running Podcast cover image

Andy Wacker: Exploring Longevity, Seasonal Training, and Supporting Trail Runners

The Strength Running Podcast

CHAPTER

Supporting Trail Runners and Building Community

The chapter explores a grassroots approach to supporting trail runners, highlighting the role of individual donors and brands in providing financial backing. It emphasizes authenticity in athlete partnerships and the impact of this support in helping runners secure professional contracts. The discussion also touches on mentorship, community building, and the potential for major companies like Nike to invest in trail running's growth.

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