Crowdfunding Evolution: From Rewards to Equity

So, you’ve got an idea. But how do you get the backing to make your big dream a reality?

Becky Center is the CEO of Indiegogo, an online crowdfunding platform that’s helped over 800,000 entrepreneurs bring their ideas to life. Deidre Woollard caught up with Center to talk about:

• How tighter lending environments lead to entrepreneurship booms
• What drives backers to participate in funding campaigns that pay off in rewards rather than equity
• And how the laboratory-like nature of crowdfunding can help predict “the next big thing” before it goes mainstream

Host: Deidre Woollard Guest: Becky Center Producer: Mary Long Engineer: Rick Engdahl

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