
#350: How to Craft Your Brand Story Strategy With the Story Cycle System™
Business of Story
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The 300 and Fiftieth Edition of the Business Story
Rituals are similar to stories because they are always about a moment connected to a specific place in time. Is there a ritual rule you can dictate about the use of your offering? I, for example, love using proverbs as rule conveyors. Proverbs are like little powder kegs of story telling that communicate and make memorable a universal rule. The most potent story you'll ever tell is the story you tell yourself. So make it a great one. Thanks so much for celebrating number three, five o with me.
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