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Music’s nostalgia-industrial complex
Today, Explained
The Nostalgia-Industrial Complex and Marketing Strategies in the Music Industry
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This chapter explores the nostalgia-industrial complex in the music industry and discusses a unique marketing campaign involving Aerosmith's song 'Dream On' and a lottery tie-in. It also delves into the potential for music publishing rights holders to explore new marketing strategies through examples like inventing a biopic based on the home recordings of Kurt Cobain.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode