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The Importance of Personalization in Healthcare
CDER is using modern technology to personalize the billing experience and give patients the same experience that they're expecting from the healthcare system. They might get a text message at 8am in the morning with a call to action wanting to pay. Another patient might get an email in Spanish at 4pm with the call to action pay as little as $50 every other week on a payment plan. While simplifying the entire payments process in healthcare is easier said than done, companies like CDER are beginning to slowly ship away at this problem.