Is Demand Working but Now We Need More Lead Gen to Give Sales More at Bats?

Greg: We use mainly our CRM with enrichment for this and a lot of the data that we're looking at is like more so in connecting to customer retention and lifetime value and propensity to upsell. Greg: If I if I didn't get your question right then if I miss misinterpreted, just feel free to clarify demand is working but executives want us to shift and add in more lead gen to give sales more at bats on this one. The stuff over here that we're doing is working it's getting customers it's driving this customer acquisition cost this type of thing.