The Marketing Tactics I Used to Build & Sell a $100M Brand
Marketing Against The Grain
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Creative Constraints in Business
This chapter explores how starting a business with limited resources can enhance creativity and focus, contrasting it with the complacency that can arise from abundant funds. It emphasizes the necessity of prioritizing impactful marketing strategies and the importance of flexibility in hiring practices. Additionally, the speakers reflect on their journey with Chubby's, highlighting crucial lessons learned about balancing short-term revenue with long-term brand growth in response to shifting consumer behaviors.
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