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S2. Ep. 13: Sustainability Marketing with Maddy Cooper
That's What I Call Marketing
The Harm of Green Hushing
Green hushing is a problem like starkly green washing stealing from future generations. It's trying to get on the bandwagon now and be kind of appealing to whichever demographics, but not meaning it. And fundamentally, if we want to exist as a civilization and not cause harm to significant proportions of our societies, then you have to mean it. So intentional green washing isn't actually absolutely no, no,. But something that's a real area where I'm going to be focusing on is like the harm of green hushing.
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