#6: Ray Edwards—Why Your Sales Copy Stinks (and How to Fix It)
The StoryBrand Podcast
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Introduction
The Building a Story Brand Podcast is devoted to helping you clarify your message so more customers engage. This week, we talk about failure and the consequences of not telling people what's going to happen if they don't do business with you. Co-host JJ Peterson: "Success seems like a myth to me"
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Transcript
