
Hacked Off on Leveson
The Media Show
00:00
Navigating Data Protection and Advertising Challenges in TV Industry
The chapter explores the intricacies of implementing Levison, focusing on data protection clauses and a commissioner's response with a specific concern. It also delves into a commercial dispute between Channel 4 and WPP's Buying Agency Group M regarding airtime prices and performance metrics, impacting both parties. The discussion highlights the challenges faced by terrestrial broadcasters like Channel 4 in the UK amidst competition from various platforms and the importance of catering to the 16-34 age group for advertising revenue.
Play episode from 17:26
Transcript


