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Hacked Off on Leveson

The Media Show

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Navigating Data Protection and Advertising Challenges in TV Industry

The chapter explores the intricacies of implementing Levison, focusing on data protection clauses and a commissioner's response with a specific concern. It also delves into a commercial dispute between Channel 4 and WPP's Buying Agency Group M regarding airtime prices and performance metrics, impacting both parties. The discussion highlights the challenges faced by terrestrial broadcasters like Channel 4 in the UK amidst competition from various platforms and the importance of catering to the 16-34 age group for advertising revenue.

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