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Inside HubSpot's go-direct media playbook

The Rebooting Show

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The Evolution of Media in Marketing

This chapter explores the transformative journey of media within the marketing landscape, spotlighting HubSpot's role as a trailblazer in inbound marketing. It discusses the shift from traditional, high-budget content production to sustainable, audience-focused strategies and the challenges brands face in adapting to these changes. The importance of editorial independence and storytelling in engaging audiences and driving long-term relationships is emphasized, alongside the significance of metrics that prioritize content performance over direct lead generation.

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