Marketing Made Simple #2: Invite Your Customers Into a Beautiful Story
Why That Worked – Presented by StoryBrand.ai
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How Would You Define Your Customer?
When it comes to marketing, companies that can participate in the transformation of their customers are going to win. So you want to kind of look at your customer and say, how would you describe them? It's not even just how they feel ray - it's more than that. And so like what i did with my nieces, very simple, even a seven and eight year old can do. This is that i asked them to identify what people were saying when they bought the product. They said joyful. Then we looked to put an ri tag line called 'joy in a jar' into the market. And that calls out the aspirational dentity of the person who will buy
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