When it comes to marketing, companies that can participate in the transformation of their customers are going to win. So you want to kind of look at your customer and say, how would you describe them? It's not even just how they feel ray - it's more than that. And so like what i did with my nieces, very simple, even a seven and eight year old can do. This is that i asked them to identify what people were saying when they bought the product. They said joyful. Then we looked to put an ri tag line called 'joy in a jar' into the market. And that calls out the aspirational dentity of the person who will buy
In every great story, the main character goes on a journey and by the end she transforms from zero to hero. This is called identity transformation. The same is true for your marketing. When you participate in your customer's identity transformation you are going to win!
This week J.J. and April unpack the first part of the StoryBrand framework, identity transformation, and how you can apply it so your customers feel like they've transformed after purchasing your product or service. April also talks with Macy Robison, one of our amazing StoryBrand Certified Marketing Guides, about how she directly used identity transformation inside the marketing of one of her clients and how it literally transformed their business!
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Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win.
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