S4E19 - Even In The Dark: How Packaging Persuades You To Buy
Under the Influence with Terry O'Reilly
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The Importance of a New Packaging Design
Tide Pods became a cautionary tale. Sometimes revolutionary product design can have unintended consequences. Research revealed people had a perception that orange juice is contained added sugar. Tropicana lost 20% of its sales when it switched back to its old packaging.
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