How Attribution Tools are Hurting Your Acquisition
Ecommerce Playbook: Numbers, Struggles & Growth
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The Importance of Using an Attribution Tool
Shopify is a tool that you are already paying for. It's another example of a potential redundancy that you can eliminate which is absolutely crucial at this point in time. I would just say like scrutinize them all under a very clear indication of do they help you generate the thing that you want and then and then make a decision accordingly. The reason it's so compelling whether the promise or the possibility of these two is so compelling is one is that iOS created major distrust in Facebook.
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