Effective Marketing Through Metrics and Strategy

In this powerhouse episode, AJ welcomes longtime friend and marketing strategist Lee Pepper to unpack what most brands miss—real strategy. From leading marketing for a private equity-backed company that scaled 60X to writing a leadership playbook rooted in military mental models, Lee brings the kind of clarity most execs never get.

The conversation dives deep into:

• Why most marketing fails (spoiler: it’s not the tactics)

• How military frameworks like “Commander’s Intent” translate to corporate innovation

• The overlooked role of marketing in HR, finance, and company-wide leadership

• Real vs. vanity metrics (and how to stop being "Twitter rich and dollar poor")

Whether you're scaling a startup or revamping a marketing team, this episode delivers the insight and strategy you’ve been missing.

🎯 Pre-order Lee’s book Never Outmatched: neveroutmatched.com