Bringing Your Irresistible Ideas To Life w/ Tamsen Webster
B2B Marketing Exchange
00:00
Brand Storytelling With PFL
The red thread is designed so that you never have to start with a blank page or a blank slide deck. It gives you a frame mark to start right off the bat with saying, who am i talking to? What question are they asking that i am presenting an answer to? Great. Ok, how can I frame this in a way that they understand it as a different proach than what they've seen before)? How can i root it in something that they would agree is true? And then how can i make sure that those things together combine to say, ah, yes, this idea makes perfect sense?"
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Transcript
