Privacy-First Marketing and Data Types

In today's episode we're joined by Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment.

In this episode, you'll learn:

• Differences between 1st, 2nd and 3rd party data
• The major privacy trends that are being deployed by major tech companies (Google, Apple, Facebook)
• How a privacy-first future impacts major tech firms, consumers and marketers

CONNECT WITH KATRINA/TWILIO SEGMENT AHEAD:

• https://segment.com/
• https://twitter.com/katchmesocial

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.