Luis: I feel like all these realizations have come through taking action, right? Which at the end of the day is kind of like the basis of calm. So what we decided to do was start our own podcast. We only had one online client at the moment and we decided to kind of like model what he was doing three podcasts a week. Eventually we started bringing in guests into the podcast and shortly we actually realized, wow, these are the people we would love to work with. These are our ideal customer or ideal partners or honestly, or ideal friends. They just want to increase the value of our network.

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