2min chapter

Marketing Made Simple cover image

#93: Jen Hatmaker and Heather Adams—Do This to Always Stay On-Brand with Your Messaging

Marketing Made Simple

CHAPTER

How to Pitch to Your Hero

Jen and Heather think through where they're taking Jen to introduce her to new consumers. They finesse it until we have a really great story to take to that media gatekeeper. For you, your customer, your hero is actually the producer, the segment producer.

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