2min chapter

Data Skeptic cover image

The Harms of Targeted Weight Loss Ads

Data Skeptic

CHAPTER

On Line Weight Loss Advertising

Digital advertising is pretty different from traditional forms of like radio, tv, newspapr is it still useful to look for lessons from the scholarship on these off line modes? Ya, absolutely. We were really interested in thinking about how algarithmic delivery of those messages had the potential to be so much more harmful. So that's something that our participants talked about in our interviews. They saw the harms of like if they saw a tv commercial about weight loss, but the individualized algarathmic delivery felt so much more personalized and so much more targeted. Whereas they spoke to the fact that it felt easier to dismiss when it was just a tv ad that didn't really have a particular

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