716: David Henzel | Killing it in the SaaS Space by Understanding "The Jungle"
Travis Makes Money
Introduction
David Forto talks about how he got into the world of ecommerce. He started out maintaining inhouse service of mids less businesses. His wife went through bress cancer eight years ago, which was like a big wake up moment for him. And so i want to get back into business icause i always thought going little deeper.
Always an entrepreneur at heart, David Henzel realized that when you put value first, making money becomes the side effect! Ever since then, David has been building in the SaaS and e-com space for over 20 years and has had multiple exits, including MaxCDN.
His passion is to help individuals and their organizations reach their full potential. The solution to this: UpCoach, a coaching delivery system that helps entrepreneurs make sure they’re always providing their clients with transformational results. Aside from UpCoach, he has a portfolio of companies including LTVplus, TaskDrive, and Shortlist.io.
If you want to learn how David cracked the code to deliver groundbreaking results to clients, then dive into the episode to find out how David’s concept of “understanding the jungle” can help you kill it in the SaaS space.
Things you will learn in this episode:
[00:01 - 04:34] Opening Segment
- I introduce today’s guest, David Hezel
- David gives his background in the SaaS and entrepreneur space
- From necessity to want to leave a legacy impact
- Building UpCoach to help coaches become more efficient
[04:35 - 15:18] Killing it in the SaaS Space by Understanding "The Jungle"
- David talks about how he knew SaaS would become a booming industry
- Leaning into one thing and providing as much value as possible
- No set strategy, money is a side effect of value
- Bringing a product to market, what is worth it and how to tell?
- It all comes down to the power of the team
- Identifying the pain point and providing the solution
- How UpCoach was created to solve a problem
- The steps to take to start solving paint points
- Understand the “jungle”
- Make sure you know the ins and outs of the state of your client’s space
- How to bring ideas to life
- Ideas are a dime a dozen, it’s all in the execution
- A quick word from our sponsor
[15:19 - 27:07] David Henzel on Buiding Your Network
- Who you know or what you know?
- You need the “who” to build a business
- Get connected with the people who know better than you
- Let yourself be dumb, but give value
- What you need to do as CEO
- Fundraise - make sure money is coming in
- Preach the mission and vision of the company
- Hire people much smart than you
- The balance of casting vision and giving ownership to your team
- You need to get the core values in order
- Who you’re doing it for, why, and how to do it
- Once they understand the vision like you, they will work like you
- Developing the skill of networking if it’s not natural to you
- Make decisions out of love not fear
- It’s about them not about you
[27:08 - 35:35] Closing Segment
- ThE RaNDoM RoUnD
- How to connect with David
- Links below
- Final words
Tweetable Quotes:
“It’s always about seeing how you can provide as much value as humanly possible because I think money is a side effect of producing value.” - David Henzel
“Number one thing is you have to understand the jungle… Get an understanding of the current state.” - David Henzel
“If you want to scale you need to remove yourself from the business and work ON it not IN it.” - David Henzel
Resources Mentioned:
Want to connect with David? You can follow him on LinkedIn, Twitter, and Instagram. Be sure to check out https://upcoach.com/ and find how you consistently deliver your clients the best results!
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