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Rob Chesnut: Former General Counsel and Chief Ethics Officer of AirBnb and Author

Guy Kawasaki's Remarkable People

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Shouldn't the Chief Ethics Officer Be the Chief?

A chief ethics officer can be both a good thing and a bad thing, he says. The person who instills integrity in the culture of a company is only valuable if it's done by someone high up on the senior leadership team. "I want everybody thinking about it when they go to work during the day," Houghton says.

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