Navigating the Tension Between Marketing and Activism

In this episode of the podcast, I speak with Adam Singer about the general trend of brands pivoting their marketing strategies into anodyne and agreeable positioning (and why brands succeed when they don't). Adam is the VP of Marketing at AdQuick and runs the Hot Takes blog.

Among other things, Adam and I discuss:

• The "blandification" of marketing
• Why AI output won't displace creativity
• What David Ogilvy would think of the current state of marketing
• The role of a CMO and how it should be evaluated
• The backlash from marketers against the recent American Eagle ad campaign
• What went wrong with Crack Barrel's rebrand

Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.