Jen Allen on the subtle art of multi-threading complex deals
Outbound Squad
Is It a Buy or a Sell?
How do you start to loop in other people? Some of this I think unfortunately is just intuition. McKinsey and company has a stat that 63% of change management efforts fail at large companies. It's all about, I guess people are calling it a buyer enablement now. So how can I feel like they're a mobilizer with the right information for them?
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