Something strange is happening in media: you can now bet on everything.
News events. Celebrity relationships. Short-form views. Even what MrBeast might say in his next video.
In this episode, we unpack the rise of prediction markets like Kalshi and why they’re suddenly being plugged into major media companies, and into creator culture.
We explore how this shift changes incentives, rewrites the rules of attention, and pushes creators into a new era where content isn’t just content… it’s a financial asset.
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