Web three is using community in a very, almost novel way to get users extremely quickly. The ethereum name service took some of the profits from people buying domains and gave them back to those early users of the community. Apsumo paid creaters two launch products on their platform, and i think they actually ellocated a million bucks. There's all these pay to play games like axi infinity, which are eliminating the middle person by saying we would actually pay someone else to attract you.