I definitely set my scope too wide for a little while. And it just takes a good amount of time to like, pull it back in. The more you strays from the things that are fueling your thing, the more it starts to dilute your ability to create great stuff. So be like really hawkish on the information diet is, I mean, so important, so important. It's unlimited nuggets. You get shoehorn into there. But yeah. Talking of which next topic, Company of the Year, I feel like I'm going to have a bait one here because I don't- You go first and hit it.

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