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EP 020 - Kelly Vaughn on Lessons From Building A 7 Figure Agency, Launching a Shopify App, and More

Whale Informed by Triple Whale

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Building Custom Apps and Measuring Success

They discuss the complexities of building custom apps, dealing with client requests, and the challenges of handling various combinations and custom discounting. They also talk about measuring success in their businesses, discussing key performance indicators (KPIs) such as lead generation and conversion rates, as well as tracking team time to optimize efficiency.

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