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Introduction
People in an economic downturn like the demand again for income-producing skills does not go away. Having a personalized experience for how they're going to consume the product and service at the onset is one of those things that will dramatically enhance the value that they're receiving from the program. If you have a group of 200 entrepreneurs or 500 entrepreneurs who are in this network, we have a huge amount of buying power. And so there's ways that you can stack the value makes it such a no-brainer for people to stay longer.