What Happens in the Brain When an 'Aha' Occurs

WIRED FOR WHY: How We Think, Feel and Make Meaning. (Self-Published 2025) spans eighteen chapters exploring everything from how we manage to stay alive against all odds, to why language separates us from other species, to whether death might be a metaphor. It's a journey through neuroscience, psychoanalysis, history, and philosophy that challenges readers to reconsider their most basic assumptions about human experience.

In WIRED FOR WHY, Dr. Jane Goldberg dismantles fundamental assumptions about human consciousness, memory, and experience. Humans have no "now"—we're perpetually living in the past as our brains lag behind reality, processing what has already happened. Memory, Goldberg argues, is an illusion, an unreliable collection of patterns distributed throughout our bodies rather than faithful recordings of our lives. This challenges everything we believe about identity and selfhood. The book explores how beer created civilization, why coffee shaped the Industrial Revolution, why "B" students often outperform "A" students, and why the brain is the only entity on Earth that named itself—a fact that reveals something profound about human self-awareness.

Beyond neuroscience, Goldberg tackles pressing cultural questions: why one in six Americans takes psychiatric medication and children Google "how to completely kill all my emotions." She argues we're medicating away normal human experiences at great cost to our emotional intelligence. Against our productivity-obsessed culture, she makes the counterintuitive case that spacing out and daydreaming fuel creativity, that intelligence is fundamentally a team sport requiring connection rather than isolation, and that our minds and bodies continuously eavesdrop on each other in ways we barely understand. The book doesn't offer simple life hacks but instead provides a more honest reckoning with what it means to live inside brains that lie to us, confabulate truth, and imagine reality on a non-stop basis—and suggests we need humility, openness to being wrong, and peace with our beautifully flawed human nature.

Christopher Russell is a psychoanalyst working with individuals and groups. He is a member of the faculty at the Center for Modern Psychoanalytic Studies; a licensure qualifying institute in New York. CMPS is also the New York campus for the Boston Graduate School of Psychoanalysis; the only accredited, independent graduate school of psychoanalysis in the country.

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