The Innovation Show cover image

Bob Moesta - Learning to Build

The Innovation Show

CHAPTER

How to Identify and Manage Trade-Offs

Innovation is actually more about saying no than yes. But it's like, what do we say yes to? That's the whole aspect of identifying and managing trade-offs. And really good innovators have that empathetic perspective. They know how to actually see causal structures. And they know how to managetrade-offs.

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