#5: Design VP, Kate Aronowitz, on how designers can earn their seat at the business table
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The Role of Design in the Business
How do you explain the role of design to people in the business? I think it'si dont gas on the craft. Someyet okeson make it so they cannot picture happening in their office where i get excited about it, rit to no cause. It can be intimidating. Ommas people like design. Its like i don't have good taste or it's all about, you know, people in black turtle and exand there's very difficult to work with. Like now, if you you make it something that they can relate to, you that's going to drive a success then, like, why wouldn't they care? So a second question. How is the design
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