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#154: Ask Creator Science β starting over, mistakes, delegating, and more
Creator Science
Which Name Should I Create My Business Behind?
Klaus: As a content business, and I no longer want to run that, I can't really sell my name and face. He says he creates things behind brand names or project names so there is more long-term optionality. "I don't know that you can realistically have an expectation of a good sales outcome for a business that is highly attached to your name," Klaus says.
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