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Episode 273: Publishing Options for Design Books with Louis Rosenfeld

UI Breakfast: UI/UX Design and Product Strategy

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How to Market a Book Successfully

The goal should be to create a lot of stakeholders in the outcome. An author should be as much a facilitator of a conversation as they should be an expert, she says. Rosenfeld Media doesn't do 200 books a year and hope that 10 sell really well. The company has managed to over years work out arrangements with major distributors on the planet.

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