Do Consumer Brands Make Good Public Companies?

Sean, I want to go back to this point you made that like consumer businesses or trends are just out of sync with the public markets. Jason brings up being at a large publicly traded company and then them have making the wrong decision to protect earnings per share. So they lost out buying a generational brand because of an earnings per share decision. That story time, I'm not going on the record with anything. This is just you are you kind of are.