Episode 132: Why Curation is like Spicy Vodka Sauce, with Chris Feo of Experian
Marketecture: Get Smart. Fast.
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Navigating Data Complexity in Marketing
This chapter explores the intricacies of Experian as a major player in the data industry, focusing on its recent initiatives like the acquisition of Audigen. The discussion highlights the evolution of data sharing methods, audience targeting, and the integration of identity data in marketing strategies. Emphasizing the interplay between traditional and modern approaches, the chapter also examines the role of curation and AI in enhancing the effectiveness of Demand-Side Platforms.
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