Merck Mercuriadis
The Bob Lefsetz Podcast
00:00
From Immigrant Roots to Music Management Entrepreneurship
The chapter follows the speaker's journey from their upbringing in Nova Scotia, influenced by Greek immigrant parents and diverse music exposure, to landing a marketing job at Virgin Records in Toronto at just 18. It highlights pivotal figures like Simon Draper and early career experiences at Quality Records. The speaker's evolution into artist management, lessons from mentors like Rod, Andy, Bruce, and Elliot, and the creation of an independent record company in response to industry changes are detailed.
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