3min chapter

Lancefield on the Line cover image

Alex Osterwalder: Stimulating innovation from the C-Suite

Lancefield on the Line

CHAPTER

The Importance of Resilience

The challenge that most established companies have is to run an existing business and invent the future at the same time. We call that exploit-explore. So I think we sometimes look at innovation as a nice to have is actually your survival tactic. If you can innovate, it's going to be very hard to survive in the next five, 10 years.

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