Listener Favorites: Seth Godin | The Emotional Journey of Shipping Creative Work
The Unmistakable Creative Podcast
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The Smallest Viable Audience
The chapter discusses the concept of the smallest viable audience in marketing and emphasizes the importance of reaching a small group of people who care about your work rather than a large group of lukewarm followers. It also explores the fragmented media landscape and how having the attention and loyalty of a small group outweighs reaching a larger audience.
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