How to Deal With Sustainability in the Fashion Industry

I truly don't think any brand is truly sustainable because at the end of the day, you are trying to sell something even Patagonia and all of those brands that kind of tout being environmentally friendly. Granted, I'm in a very narrow lane of the broader fashion industry being in classic specialized menswear. So generally everything is made very quote unquote, sustainably or with quality in mind. It really comes down to how do you treat and appreciate the garments that you have to make them last forever.

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