Ivy Eve: I will just always be very nervous and skeptical. My concern about facebook is actually the degree to which they have good intentions. And it's a twisting of one sort of moral compass where everything, the ends justify the means. i push back against you being very excited about the end, which is facebook getting smacked with the means - this big company doing it at the onwim. If facebook is motivated by geting peo to viewmore adds, i'd feel a waig better about the company than i do about my sense of this.