On this episode of Best Ever CRE, Joe Cornwell interviews Justin Burke, managing partner of VitaCare Living, about building a profitable assisted living business rooted in culture, leadership, and long-term demographic trends. Justin shares how he transitioned from coaching college football to running a 24-property senior care operation by focusing on operational excellence, staff alignment, and resident care. He breaks down the economics of a real assisted living deal, explains the challenges and rewards of operating in this asset class, and outlines how to underwrite these deals differently than traditional multifamily. The conversation also dives deep into leadership strategy, hiring philosophy, and why culture is the make-or-break factor in this high-touch business.
Justin Burke
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