In this episode, Cody and Connor dive into the hottest DTC predictions for 2025, discussing everything from the rise and fall of AppLovin to the transformative impact of AI on customer experience and ad creative. They share their thoughts on outsourcing and the shift to global teams, the evolution and consolidation of SaaS tools, strategies for scaling with operational leverage in today’s competitive market and more.
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00:00 Introduction
04:08 AppLovin's Future in Advertising
09:56 Google's Advertising Landscape
18:57 The Impact of AI on Consumer Brands
27:48 Creative Strategies and Tools for 2025
35:15 YouTube Strategies and Incrementality
40:14 E-commerce Labor Market Trends
42:38 Outsourcing and Operational Leverage
45:32 Simplifying Business Models for Efficiency
48:41 Upper Funnel Measurement Innovations
50:17 SaaS Consolidation and Cost Management
53:22 The Future of Omnichannel Commerce
01:06:47 Predictions for 2025 and Beyond
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Richpanel.
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