Electric Bikes | 7
Business Wars
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Riding the Electric Wave: Harley's Transformation
This chapter examines Harley-Davidson's strategy to revamp its identity by attracting a younger, eco-conscious demographic through electric motorcycle offerings. It discusses the challenges posed by electric bike adoption, such as charging infrastructure, while also acknowledging the emotional attachment many riders have to traditional motorcycles. The conversation underscores the balance between innovation and nostalgia in shaping the future of the motorcycle industry.
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Transcript
