Engaging with Nature: Citizen Science and Personalization

This chapter delves into the significance of addressing real-world issues, particularly the decline of insect populations, through a citizen science initiative led by 'the garden buddies.' It introduces a DIY sensor kit that enhances gardening experiences while promoting data collection and awareness. The discussion also emphasizes the importance of personalization in product design and marketing, advocating for practical benefits over complex messaging to connect more effectively with consumers.