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The Power of Long Tail Keywords
Ariel: In the health space, you have your non niche players like WebMD, Mayo Clinic, Cleveland Clinic, Harvard Health. And when you start opening up a SERP a little bit, half the SERP opens up to you as a niche site. I think that with where they thrive is with long tail keywords, but a large volume of long tail keywords. So for instance, autism has a spectrum of different situations, different scenarios and each one of those is going to be its own set of keywords. It's profile to realize that even for some of the more headier kind of terms, we should be ranking some more niche content or more nuanced content because the nature of the