Goals, Objectives, Strategy and Tactics
The Digital Marketing Podcast
Introduction
About 80% of digital marketing activity is just done because we're doing stuff. I think it's because marketers at every level just drink too much coffee. These are our goals as an organization. These are the objectives we're trying to achieve. This is the strategy that we're going to use to implement that. And these are the tactical activities. The Digital Marketing Podcast is produced by Louise Crossley and Daniel Rose.
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